Brilliant Start
When a completely new gadget appears at the market, it means that all others have to squeeze a bit giving it some place. When a new gadget enjoys strong demand of consumers and permanent success, it means that other product categories are in a very difficult situation. But when the gadget is not the only one but just the first in a long line of the likes, others must feel really endangered species.
There is a similar situation at the consumer electronics market nowadays. Apple released the iPad but that meant a lot. Not just a new gadget which included all the functionalities necessary for modern users. Not in the least. The iPad was something else. And only later the game changing nature of the device became clear to everyone.
It must be noted that at first almost nobody regarded the iPad as something even worth mentioning. Most nettizens did not really see any difference between it and a range of cheap Chinese tablets already available at the market. At the same time many doubted that the device would be really natural for a human being used to a pen, stylus or some other marker. In addition, numerous trials of HP to launch a gadget running Microsoft Windows OS and constant putting off the date of the Slate release made lots of people, both market analysts and common consumers believe in absolute hopelessness not just of the specific gadget but of the category as a whole. So, it’s not surprising that comments on the Net left much to be desired being remarkable in their sarcasm and venomousness while market specialists’ forecasts were more than cautious.
Luckily, the reality turned out to be quite more favourable for the gadget and long lines of those eager to buy one were the best argument for it. Of course, several advertising tricks should be mentioned as well as a famous supply shortage with the help of which Apple iphone designers instigated the consumers’ interest even more. But to tell the truth, the company really managed to deliver the gadget which was remarkable both for its performance features and provided functionalities. Moreover, it enjoyed the same air of finite and sleek forms which is natural for all products which come out of Apple labs.
The news about the first million of gadgets sold was met with some disbelief while now nobody is surprised at hearing that the sales figures have reached 8 million items and the company is going to increase them to 11 million by the end of the year hoping for Christmas buying rush.
- first almost nobody
- the gadget and long line
- he reality turned out
- with some disbelief while
- Apple released the iPad
- consumer electronics market
- something even worth mentioning
- is surprised at hearing
